May 2026, Studio Bergini
Paulinne Foundation Brand Guidelines
Brand Introduction
The Paulinne Foundation is a new arts and research institution.
Aesthetically, the Foundation occupies an in-between space. Grounded in rigorous, high-level research, Paulinne establishes credibility and intellectual depth without tipping into coldness or institutional detachment. At the same time, it maintains openness and approachability without collapsing into simplification or trend-driven aesthetics.
This position is articulated through concepts such as Soft Authority, Warm Intellectualism, and a Future-Human orientation.
Core Design Rules, Internal and External Use
Used across all formal and institutional channels where full organisational identification is required.
The Paulinne logo system comprises three marks: Paulinne Foundation, Paulinne, and the P-mark. Their respective uses are defined in the following pages.
All logotypes are set in Magister, the core typeface of the identity. The P mark is rendered in the Bold Extended weight, enabling it to punctuate the page and anchor compositions through its radiating form at the base of layouts. This radial shape evokes the sundial, while its structural transparency expresses the layered, interconnected strands of the Paulinne ecosystem.
Setting the entire logo system in Magister situates the Foundation within a grounded and credible typographic lineage, echoing the legacy of
print media and cultural and publishing discourse rooted in London.
This heritage is balanced with a contemporary revival, ensuring the system remains suited to both print and digital contexts.
Logo: Heirarchy
Primary Wordmark
This position is articulated through concepts such as Soft Authority, Warm Intellectualism, and a Future-Human orientation.
Official communications, academic reports & research outputs, formal invitations, governance, board and legal documentation.
Secondary Wordmark
Used across public-facing, cultural, and program-related contexts.
Website, Social Media, Exhibition posters and project announcements, public programs, events, screenings, marketing materials, on-site signage and wayfinding.
P – Mark
Used as a signature element across brand applications.
Publishing mark (books, essays, editions, digital covers), stationery (embossing, letterheads, cards), exhibition labels, stamps, brand touches in print and collateral.