The Paulinne colour approach enables the Foundation to move fluidly between warmer and cooler tonalities, ranging from unexpected neutral pairings to rich, dense colour combinations.

It draws on naturalistic references, marble, chalk, dappled light, and fields of wheat, acknowledging the relationship between elemental materials and cultural or social expression.

Colours within the Paulinne identity are named after their elemental or pigment-based origins and are understood both as precise flat colour values and as points of departure for a broader, more atmospheric and materially expressive palette. A fern green may reappear as flecks within mixed stone; an off-white inspired by Dutch Process White Lead may translate into the soft, luminous warmth of a lamp set against a deep velvet cinema chair.