Digital Applications
Social Media: Profile Photo
The social media profile photo represents a unique case in
which the “P” appears independently, without the radial shape. This creates a confident, self-contained mark while the extended character ensures strong brand recognition. This approach can be applied consistently across all social media platforms, including Instagram, LinkedIn, and email icons.
The content adopts a text-led approach, introducing the Foundation, its central theme of attention, and its launch. Posts are thoughtfully paced across a curated mix of carousels and reels, offering accessible entry points to information.
Colour maintains a stripped back and clean approach – an antidote to the visual clutter of social media. Small
accents of the brand colours prevent this from becoming
entirely monochromatic.
Motion within the Instagram launch has been developed as a flexible system that can extend to future assets. Three distinct approaches are explored, line, type, and radial motion.
Motion Principles – 3 Types
1 Line
A line is drawn from one end to the other in a confident, continuous motion. It may then rotate around its point of origin at a slow, gentle pace, with slight irregularities that preserve an energy within the movement.
2 Staccato Type
Emphasising the multi-narrative, connective type system, bodies of text are “typed” out with subtle variations in pacing, introducing an organic, human quality to the rhythm.
3 Radial Motion
Inspired by sundials, text gently springs
from a shared point of origin. Staggered appearances create a sense of delicacy,
with irregular timing adding variation while maintaining a soft, controlled motion.
LinkediN
The LinkedIn profile banner introduces the core Paulinne manifesto line while also connecting the foundation to its launch theme, Attention. Although the banner may evolve over time to reflect different thematic focuses of the foundation, it should consistently maintain a clean, minimal aesthetic, one that deliberately contrasts with the visual clutter typical of social media environments.
Brand Logo Assets
Below are links to the downloadable Instagram Guides