Magister, set in medium weight, forms the typographic foundation of the Paulinne identity. Designed by Aldo Novarese in 1966, Magister is a modern Roman–transitional typeface that bridges the classical elegance of mid-century Italian typography with the functional clarity associated with Times New Roman. It offers a cultivated alternative to the latter’s utilitarian character, retaining authority and high readability while introducing greater refinement and stylistic presence. The version used by the Foundation is a contemporary revival of the original design. As such, it extends Magister’s inherent legibility by re-evaluating spacing, proportions, and inter-letter relationships for both print and digital contexts. Magister Bold Extended should never be used across the identity and is only applicable within the core and sub-logo symbols.

The Inter family includes multiple weights, but our core usage relies on Regular and Semibold. Regular is ideal for paragraphs, captions, and long-form reading. Semibold provides contrast for headlines, navigation, and key highlights.

Typography defines how we organize and emphasize information. A clear hierarchy helps readers navigate content easily, ensuring each element from headline to captions works together. with balance and intent.

Consistent typography ensures a clear and recognizable brand voice. Avoid altering type treatments or applying styles that reduce legibility or disrupt hierarchy. The following examples illustrate common mistakes to avoid.